October 17, 2018

If you know anything about the localization industry, you know that Anna Navarro Schlegel is kind of a big deal. A celebrity in the field, Anna is a globalization expert with two decades of experience. She is currently head of globalization strategy and information engineering at NetApp, a multinational storage and data management company headquartered...

August 30, 2016

Establishing trust for your brand in a new country requires more than translating your website, it requires connecting with local needs in a way that demonstrates your understanding of the market. Consider the course charted by online marketplace lender Lendico as they spread into Brazil in 2015 – the seventh of eight countries in which they do business...

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