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© F2-Global 2017 

It's Spring at last in San Francisco and as the rains stopped after what locals tell me was the wettest Winter they have seen in years, people are starting to get out to be social. It's been a great time to get together in person with other translators and language professionals. I partnered with my translator colleague Audrey Pouligny, who specializes...

January 24, 2017

You can extend the reach of your brand, product or service to new markets in a cost-effective way by adding subtitles to existing "explainer videos" to cater to the needs of audiences in foreign markets.

First off, what are "explainer videos"? They are short marketing videos describing how your product, service or company meet a customer need. In 2 or 3...

January 18, 2017

We are very pleased that Fernanda was featured in the most recent Translation Tidbits blog. Click on the image below to see the article: 

Thank you, Melissa Harkin, for getting the new year off to a great start!

I have been connecting with other translators here in the San Francisco Bay Area recently through Northern California Translators Association. It...

December 4, 2016

I will share my thoughts as a first-time attendee, from the decision to attend through the event up to now, where I am still implementing all I learned.

Before the conference


My first impulse upon hearing about the American Translators' Association's 57th annual conference - "ATA 57" was “yes, of course I want to go!” but a few moments after I l...

October 26, 2016

San Francisco, given its history as a place of new beginnings and a land of opportunity has drawn generations of immigrants and has woven together a community m

August 30, 2016

Establishing trust for your brand in a new country requires more than translating your website, it requires connecting with local needs in a way that demonstrates your understanding of the market. Consider the course charted by online marketplace lender Lendico as they spread into Brazil in 2015 – the seventh of eight countries in which they do business...

August 24, 2016

Movehub.com is a website specialized in international moving. They released  an infographic that illustrates the second language of every region across the globe.
The second language is not necessarily the language that most of people are trying to learn, but is an interesting data point to know a bit more about countries, people and cult...

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